Crafting attractive brochures - Considerations

As many have already said, it serves to be the most effective marketing material for your business. Though the mode of business has evolved in course of time and people are shifting towards web world, the relevance of brochure still remains unquestionable. However, the thing is that competition has increased and just a brochure would do nothing; it has to stay ahead of your competitor’s marketing materials in all aspects. This understanding is the reason why wiser companies rely on professional brochure design services. 

Corporate bi-fold brochure design

While some businesses stay adhered to their older conception about brochures, there are some who keep on seeking newer ways to better their brochures. Yes! Your brochure should have great design and compelling content. All errors related to grammar, spelling and punctuation etc. should be corrected. Now, is that enough? No. There are further more things to consider. 

Attract the prospects with a tempting offer  

Attractive brochures providing details about your company and explaining extensively about your products and services may seem good. But who would be keen to know about the profile of your company! Instead, when you add some irresistible offers, immediate results follow. Say, if you opening a new store. Offering some attractive discounts with a validity date through your brochure is more likely to fetch you sales than a material that boasts too much about your company. 

Get best professionals by your side 

Whether it is for designing or content development, you should entrust the task only upon professionals who have proven their mettle in brochure design services. They will be able to do things in a more creative, productive and swifter manner. Having worked for diverse verticals, they know what colour combinations and writing tone suits your business nature and requirements the most. Trying things by yourselves would be unwise unless you have the needed level of expertise. 

Professional printing and good quality paper are mandatory

Printing material is really important to create a positive impact on the customers. It involuntarily reflects the professionalism and seriousness with which you are involved in the business. Mostly opted choice in this regard is digital printing. However, if you are looking for professional brochure design along with competitive pricing and bulk printing is needed in a shorter time period, process printing would be a good choice.  
Paper quality should also be considered. Gloss paper with 100-150 gsm is very common and minimum 200 gsm is recommended. Paper with gsm lesser than 100 is in fact good for nothing. 

Opt for varied formats

Brochure sizes are normally 9’’x12’’ and 8.5’’x11’’. The main reason for the preference of these standard brochure sizes owes to the fact that materials with these sizes perfectly fit into racks and standard envelops. To stay unique, there is no harm in going with other sizes. It is however not that easy to make brochure layout design exactly as you want and hence professional assistance must be sought after. 

Choose the right photographs

You must be very carefully while using photographs. Make sure that you the photos are related to what you are trying to communicate. Gauge customer expectations and sense their preferences before you decide the images to be used. People now easily catch when you try forced marketing. So, don’t overdo things even with image editing. This means, highest quality of images must be used. 

Hire a brochure design company that makes true claims not tall claims. Making a serious market study would help.