Wednesday, 7 June 2017

Photoshop for Perspective Distortion Correction of Buildings (Techniques)

Taking pictures of buildings can be tricky—sometimes, trickier than you can imagine. One of the factors that make the entire process of shooting buildings tougher is their height. In order to get a clear picture, you normally have to move afar the building. But it is not even possible when you are on a congested street trying to get some pictures of a building. In such a situation, you have only one thing to do, which is to tilt your camera to get the building within the frame and to get the best picture you can get.

However, this brings an annoying issue—distortion which can obviously be corrected using some smart image perspective correction techniques.

The distortion of images when the camera is tilted is a natural phenomenon when wide angle cameras are used. This can happen usually if you are shooting architectures. Professional photographers have the option to use a tilt-shift lens in order to reduce the distortion to a great extent. However, the lens is quite expensive as it is a special lens.

However, with the advent of latest version of Photoshop, this issue can easily be addressed by making use of some of the best editing tools provided by this image editing software.

Look at the following to get more concrete understanding of fixing the distortions in your photographs.

Working with distortion

Distortion is an aberration that makes straight lines to appear curved. This is usually observed when your camera’s focal plane is pointed downward or upward and, the same goes by the name ‘perspective distortion’.

Another type of distortion that happens is barrel distortion that can change depending upon the type of the camera you are using. It gets the name because the distortion makes the pictures look like inflated at the centre region making the structure being photographed look like a barrel.

Wide angle lenses; when used pointing up to capture images that are tall or pointing down, can create quite a few distortion issues. However, these must be addressed, effectively via any of the best photo perspective correction tricks.



So, the question is, how do we fix distortion?

Fixing distortion in camera
One of the ways to reduce the effect of distortion on your image is to make the settings and placement of your camera intelligently such that distortions can be minimized. You have the option to ensure that the focal plane of your camera stays at 90 degrees to the subject you are shooting. In simpler words, you should not tilt your camera while shooting or do a bit of lens distortion correction. Though it is easy for landscape photography, it does not help you while taking images of taller structures, like building and trees—especially when you have no option to move far from the object.
There are instances where you can do nothing about the distortions while getting a photograph. However, in such instances, the only hope you have is a powerful image editing tool that can help you address the issue quire easily. This is where Photoshop can help you; it has all the necessary editing tools and techniques to effectively remove any sort of distortion that might spoil the image.

Fixing distortion in Photoshop
Being the best and a powerful image editing program that Photoshop has come to be, it has quite a few tools, techniques and options that you can make use of, to address the issues of both barrel and perspective distortion.
One of the best and most effective distortion fixing tools provided in the latest versions of Photoshop is the Adaptive Wide Angle tool. Though the tool is an easy and effective one to use, it really needs some practice to get the desired results.







Though one can choose to effectively use transform tools such as warp, perspective, distort and skew, it really consumes a lot of time to make the changes look really blended and natural.

With the help of Adaptive Wide Angle Tool
Once you have opened the image that you want to fix, open the Adaptive Wide Angle Tool from under the filter menu. Depending upon your requirements, scale the image to get you the best feel of the image.



You may also do the same with the auto-correction tool to get the results, but if you prefer, you can do the adjustment manually as well. While trying to make use of the tool for providing any of the specific real estate photo editing services or any other perspective correction or editing, you need to first identify the areas or lines where you feel the distortion has happened.  

You can now use the Constraint tool; click on the same and draw a line from the top of the image to the bottom of it upon the area that you think is distorted. Photoshop will create a straight line as you have drawn on the image. It will then try to correct the barrel distortion, if any, for the better. However, the lines that were drawn will continue to be skew.



Also, at the bottom of the lines on the image, you will be able to see three line with descriptions; Vertical, Horizontal and Arbitrary. You are required to use any of these—or all of them—to correct the distortion.

If you are trying to fix a vertical wall with image perspective correction Photoshop technique, click on the vertical and the program will make the wall into the correct upright position that it must be. However, the job is far from over. In doing so, you may observe that some other horizontal areas of the image might have been distorted, as well. Now, click on the horizontal to make the distortion get corrected by Photoshop.

You need to repeat the procedure as much as required till the image appears to be having no distortion at all. While making the selection, you can, if you would like, use the 100% zoom window present on the window.



Once you have processed a couple of vertical and horizontal distortion corrections, your image will start to look like a perfect image without any sort of apparent distortions. You can carry out all the required corrections and save the same. Once that is done, it can be opened in Photoshop for any other type of editing that you want to process on the image.


lens distortion correction

Distortion correction technique can help a lot of photographers who are primarily involved in real estate photography. One of the basic requirements to correct distortions is to practice and get the feel of the same to correct distortions perfectly. Seeking support of professional companies offering real estate perspective correction services and other related image refining services is always advisable. 

Thursday, 18 May 2017

Converting manuscript into standard eBook file formats [eBook conversion]

When it comes to ease of reading, standard eBooks file formats used normally are the best option for text-rich eBooks. It makes it easy for distribution across a wide range of subscription services, a host of retailers and libraries, and the eBooks can be accessed across eBook readers and applications. As these eBooks have no fixed page size and specifications, they can be rendered smoothly across various devices and applications flawlessly.

Standard eBook file format
Standard eBook file format

The text of the eBook is able to aptly fit the screen of the device and assume a size that renders the same in the nest possible way depending on the current settings of the eReaders. If the manuscript that you have with you sports extensive styles that must be maintained all the times, then it would be wise that you have the same converted into Fixed Layout format for better rendering. Fixed layout eBook conversion services from expert professionals can always help.

Most of the times whether you are trying to convert a text-dominated manuscript all by yourself or trying to get someone else do it, it is wise to get acquainted with the process so that you know how things are done.

Now let us take a look on the same;

You need to understand that these instructions given below are only for manuscripts that have a simple layout. Media such as images, illustrations and photos can be included in the eBook if they have a simple layout. In case of complex layouts as in case of children book illustration services, the whole things are entirely different.

The idea here is, irrespective of the eBook reading device that is going to be used to access these eBooks, the actual layout of the eBook is deliberately kept simple.
Let us begin;

Preparation Guiding Principles
Before you begin anything, make sure that the following items are NOT INCLUDED.
·         Any type of advertising
·         Background colors, images or borders
·         Texts with different colors
·         Drop-caps at in different styles
·         Headers and footers
·         Layouts that have multi-column
·         Page numbers
·         Any type of reference to particular eBook stores
·         Text boxes


These are advised to not to include as these setting will not be rendered as they are in an eBook when rendered across eBook readers having different screen size, settings and display capabilities. The same is applicable in case of eBook conversion for kindle devices as well.

Layout of the page
·         The size of the page does not have prominence here—letter or the A4 would do just fine.
·         Leave the standards settings and avoid insertion of any specific values. 

Manuscript formatting
·         Make use of a page break in order to separate chapters from each other.
·         Make use of a solo paragraph break to separate paragraphs from each other.
·         Sub-sections or sections in a chapter can be separated by using a centered break.
·         Multiple spaces or tabs should not be used.

Style of the fonts and text used
This is an important aspect of setting your manuscript right; to keep the eBook accessible and great, make sure that the styles and fonts used stay simple.
·         Only use a font type from Arial, Georgia or Times New Roman for the body of the document.
·         The font size of 10, 11 or 12 point is preferred.
·         Make sure that the font color is black.
·         Make use a single line space that does not exceed 1.5.
·         Do not consider kerning or leading.
·         Ensure that the style used is ‘normal in ‘Quick Style’ in word to manage the body style.
·         Make use of basic formatting such as Bold, Italics or All Caps, when necessary.
·         Make use of standard heading style in ‘Quick Style’ in word such as preferred by default.

It would be just fine to render the titles in a different artistic font as these can be displayed as image with a consistent style

Images
Images in color can be rendered by some eReaders, however, some do not have the ability to do so and hence they render images in grayscale. If you have diagrams or illustrations in color, before adding the same ensure that they can make sense even in grayscale.
·         You can insert images into the document but for better looks provide them as different files.
·         Avoid floating the image to any particular alignment but put them in their own alignment.

Hypertexts
·         You always have the option to add hypertext links to websites and email addresses.
·         Adding hyperlinks never create any issues within the manuscript.
·         Hypertexts will work only on those devices that have an internet connection.

If you would like to hypertext one area of the manuscript to another, you can make use of bookmark capabilities of the Microsoft Word. While doing so, care must be taken to mention the page numbers where your reference is pointing to.

Table of contents
Most digital publishing companies can help you with adding a small, yet effective table of content if your book is a work of fiction. However, the significance of table of content is bigger when you have any other type of book that is either academic or based on any studies. This can help the reader understand various chapters and sections quite easily and navigate effortlessly.

Make sure you carry out the following
In order to make sure that the document is flawless and just perfect as you want it to be, proofread the same to avoid any type of grammatical, formatting, stylistic or spelling errors. Also, have someone else who is better capable than you read the entire document to find any glitches in the document. Most companies offering eBook conversion services normally have expert copyeditors and proofreaders with them.

These factors, when carefully taken care of and adhered to, can help you get the best conversion result at all circumstances.

You can always get in touch with any of the reputed companies offering conversion and formatting related services if you want an external support. 

Sunday, 16 April 2017

Importance of ecommerce product photo editing

Technology has transformed the way people sell and buy things. The latest norm is ecommerce and it is here to stay. Online shops have become too common nowadays and new ones come up every now and then. If you are into ecommerce, this is something alarming for you; competition is getting tougher. For staying safe and successful, you need to be on your toes. There are many ways to safeguard your business and get more sales. Among these, ecommerce product photo editing is very crucial as images can turn off or on the prospects.


Inevitability of supreme quality images for ecommerce websites

It is a fact that visual appeal is very important for capturing the attention of potential online buyers. Clearer and better the photographs more are the chances of conversions.
Though it seems quite weird and unreasonable, majority of customers gauge product quality using images. The snaps should not be too big or too small. Also, there should not be any blurring, unwanted backgrounds or shadows that can obstruct the charm and value of images.
There are certain factors that can adversely affect your ecommerce business. When the quality of photographs is not up to the mark, customers fail to comprehend how the image exactly looks like. Images serve as the ambassadors of your brand identity. So, if the pictures are of poor quality, business is obviously harmed. In a survey conducted very recently by a reputed source, it was illuminated that nearly 75% of the participants opine images as the most vital aspect determining the success or failure of an online store.
Now the actual concern is how to improve quality and the answer is – through best-in-class ecommerce photo editing services. Unfortunately, even amid all these adversities and stiff competition, there are online vendors who stay reluctant from hiring photo editing experts. They believe that investing on a professional photographer is enough. However, this is a delusion. No matter how expert the photographer is, he is relying on a machine and it cannot always get you the best results. This is why you should not shun away from hiring experts offering product photography editing services.

Let us see some of the most common inclusions in ecommerce photo editing provisions. 

Size and resolution alteration
Size and resolution are vital factors in present day ecommerce domain. Images must be in proper resolution. They should never be too small that viewers find it hard to perceive the features. At the same time, they should neither be big to such an extent that a lot of time is consumed for its loading.  When you approach the right people with great level of expertise, they will present the image in optimal resolution providing buyers exact idea regarding the products.

Zoom in
Customers should be allowed to view the product’s finest and minutest of details. So, it is important that you highlight such points.  Experts offering product image editing for e commerce retouch the images perfectly and make use of zoom functionality for addressing the need.

Suitable shadowing
Adding the right type of shadows is capable enough to create wonders. This extra effect on images give the whole picture a more realistic and appealing feel. Applying the correct lighting is vital and most of the times, camera fails to product the needed effect. Photo retouching services from experts can come handy in such a situation. They add appropriate shadows and make the product photos more attractive.

Alignments
Image alignment is crucial and consistency has to be unfailingly maintained.  When you use the same alignment for entire images in the store, the whole website seems to be professionally organized which your prospects would appreciate.

Colours
Colours are too critical for images in an ecommerce store. Shabby dull images can negatively impact your website attractiveness. Same happens when the colours of photographs are too bright.  Colour scheme should be toned to the right level so as to make sure that the customers can get finest details of all products in your store. Always remember that, photographs should be able to at least concisely showcase product features.

Background
In most of the product photographs, white plain background can serve the purpose elegantly as on a white background, products usually stand out and seem more appealing. But at times, certain of your product images may arrive with different coloured backgrounds. It would be unwise to spend time and money for another photo shoot just for getting white background. You can seek product photography background removal or editing services from professional companies and they will fix all issues related to background.

Shot angle
Providing better views for customers matters the most. Displaying products in multiple angles help customers to better view and understand the products presented in your site.  Professionals indulged in product photo retouching services can help you to exhibit the images from a range of angles.
If ecommerce photographs look great, your website will look more professional and send signals to your prospects that you are dedicated and really serious about your business. This will definitely help increase your sales. In short, photo editing is inescapable for any ecommerce business.  Get in touch with the right service providers for achieving the best results.

Tuesday, 14 March 2017

Leveraging benefits of virtual assistant services amid language barriers

The digitized world of business has witnessed a steady rise in the trend of outsourcing services to virtual assistants. However, you need to choose the right personnel to support you. The wrong choice of virtual assistants has proved to be disastrous for a number of companies in the past. True indeed, virtual assistant services reduces the cost as you can find cheap labour in the other markets. However, you cannot afford to compromise with the quality. Just for saving a few dollars, sacrificing quality and loosing credibility is obviously unwise.  

virtual assistant services
virtual assistant services

Along with many other factors, you should also keep the language barrier at the back of your head when you outsource any services to foreign countries. If this is not considered, expected results may not be obtained. Say, content writing in English calls for expertise in the language. In this case, it is advisable to go for native English writers or the ones who have the desired degree of excellence. For the same, India would be great choice as here the professionals are remarkably skilled in verbal and written English. Well! If it doesn’t feel convincing, there are still a lot of other tasks for which you can seek the expertise of a professional virtual assistant without letting language to hinder the luxury VAs can avail. Few among them are detailed below. 

Raw coding
The coding language does not depend on the native language of a person. These are based on codes in cascading style sheets (CSS), HTML, Javascript and so on. You can outsource website modification jobs to them, or anything related to landing pages or plug-ins. You need not worry about the quality of these tasks, as you can easily check if it is secure and functional. You can get a website developed at the fraction of the cost when you hire an overseas virtual assistant.

Scripted live chat
If English is not the first language of the live-chat agents, they might sound a bit different. Hence it makes sense to use language proficient VA’s to handle this crucial task. These agents wait for a user to ask a question and provide them with the desired answer. They need not understand the business deeply. They just need some basic information about the business and a few scripts to answer the questions over live chat. Moreover, the overseas VA provides services even at odd hours. You can provide 24*7 services to your clients when you hire virtual assistant service for live chat support. But in such a case you have to ensure the English language proficiency of concerned people handling your task.

Generating leads
Companies can create leads from the contact forms on different websites. However, if you try to perform the task manually, it is likely to take a lot of time which is not recommended when you have a lot of other tasks to do. You need to sort the contact details, filter out the ones that can be considered as leads and so on. You can simply assign a virtual remote assistant to scan through and determine the ones that are likely to generate leads. This doesn’t again need him to be an expert in native langue.

Graphic designing
Imagery has no specific language; it is a visual art and follows a universal language which anyone can easily understand. A number of talented graphic designers are available across the world and that too, at reasonable prices. If you are keen on cutting down the costs, you can outsource your work to the best professionals across the globe; virtual assistant prices are very cheap when compared to hiring full time in-house people. They are equally efficient in all the related tasks including business card designing, brochure designing, logo designing, creating a mockup website layout and so on.
If your company deals with infographics, you can also outsource them to such talented and creative experts. The offshore assistant can manually compile the data in a specified manner, while you can appoint a professional to tackle the initial data which is perhaps most crucial.
Determine whether you want to hire a generalist or a specialist, according to the volume and quality of virtual personal assistant services needed.

Social media management
Ignoring the power of social media means you are losing a king part of your prospects. Making the most out of networking platforms is something advisable for all the businesses. Although you have tools like Sprout Social for social media management, it takes a lot of time to scan through the comments and gather data. You can assign the task of maintaining the social media accounts of a company to a VA who deliver the task at low costs. 
If you are worried about security issues, you can limit the accessibility of the assistant. It is possible to restrict the freedom of the VA even when he operates the websites. Such virtual assistant services for small businesses can be immensely productive.

Blogging
Apart from creative content writing and publications of texts, blogging has various other scopes.  These are back-up services and involve updating the blog from time to time. You can hire a blog manager to deal with these tasks. Other tasks include finding reference links and relevant images that can complement the posts. Simply lighten your burden of responsibilities and reduce costs by assigning these services to the remote assistants.
Look out for the ideal strategy to cut down your manual work and focus on the core aspects of your business. The overseas assistant can tackle the non-core tasks. You can expand your business rapidly when you have the right support around you.


Having read all these, are you planning to associate with any of the best virtual assistant companies? India is doubtlessly the right destination to search for reliable service providers. You can get top class services at really cost-effective rates from here. 

Thursday, 16 February 2017

Factors that make image clipping services imperative for any business

Smarter businesses understand the importance of image clipping service. And they testify the amazing results availed owing to the usage of high quality images in their websites and promotional materials.

Capturing photographs to represent the product and business professionally and convincingly is way easier said than done. Sometimes images can be plagued with noises and distractions that take away the very meaning of an image—to communicate to the people.


image clipping services


This brings us to an important question; what can be done next?

Would you use an image that is beset by distractions and noise or an image that highlights everything except what you want to?

Not anymore; enter photo clipping.

What is image clipping?
In nutshell it is the process where unwanted parts of an image are removed so that an image is enhanced to appeal better to the audience. Apart from removing the unwanted details and parts of an image, it can also be applied to change the background and replace another etc. This can bring in several possibilities and opportunities for businesses to use images in ways and means not possible before, thanks to clipping path services.

What has photo clipping in stores for businesses?
Here are a few of the most important factors that reveal howphoto clipping, if used properly, can help your business grow better and create a unique brand address—both online and otherwise.

Your images speak for your brand: One of the most important ways to introduce and familiarize your brand with the audience is through excellent images that can attract the attention of the audience. If your images are subpar quality and do not have what it takes to impress people, you’d rather not have any at all. Since your images communicates for your brand and the products that you sell, companies providing photo clipping path services can help you edit images in such ways that can always impress and attract people to your brand. When your images can stand apart embracing signature styles, people will realize the brand anywhere without even reading text on your promotional posters or banners.

Branding also means uniformity: Uniformity is one of the more intricate aspects of branding that may not be very obvious to everyone, but it is really important. It may not appear as a striking feature individually for images, but when it comes to a collection of images, it can always win people for you and this is what you exactly need. As an intricate photo editing technique, photo clipping can help you bring in a striking uniformity for all the images you use. This is can always ensure a unique aesthetical appeal and character to your images and brand in general. Uniformity can also help your audience distinguish you from all other brands and recognize you for whatever unique style you rendered to your images.

Better images attract more people and in turn more sales: Images have an innate ability to convince people faster and stronger than anything else and if you have an excellent picture, you can imagine the advantages it can bring for your business. Clipping is one of the better ways to enhance the look and feel of the picture in subtle ways without playing too much with the features of the images. A little change in the background, removal of a distracting detail—all can elevate the quality of the picture to level you may not even fully realize in the first place.
In ecommerce business, people’s buying decision relies heavily on photographs as they don’t have an opportunity to directly interact with the product by touching, smelling or tasting it. Here, background manipulation and photo editing are very crucial. Image background removal service for ecommerce business can be exceptionally helpful to ensure the appeal and saleability of products in an ecommerce store.

Say goodbye to all distractions: Distractions in a photo are a major reason why most people are put off about a product that is in display. There are two major concerns that people have while they see a subpar picture on a website or a promotional offer.

a)      The first and immediate one is that the product is of cheap quality and the same is not worth their time and money. Most people attach the quality of the product right away to the quality of the picture—even though it is not right. So, it is important that you take care of all the distractions on your picture that can send wrong cues about your brand and products by seeking assistance from an expert clipping path service company.

b)  The second strongest thought is that the brand is a bad one to associate with; if the brand cannot get a better picture of their products or whatever that is in offer, how they can serve me better. They must be a bunch of lazy people and bonkers.
None of these attitudes are good for your brand and your business. So make careful use of clipping to bring in the necessary quality and appeal to the images that you use for your websites and promotional materials.

Bring the best features into the limelight like never before: When there are several distractions and noises on your picture, what takes the backseat are the features that you want your audience to see and respond to in ways that matter to you and your business. With the help of photo editing services from experts, when you are removing the distractions and the not-so-good background, you are in turn bringing the attention to the best features of the image. It can directly affect your sales as images that can convince people with better features can drive more people to your business.

Transparent background is preferred by professional designers: If there is anything that can highlight a product to the maximum possible extent, it is a transparent background. This is one of the reasons why most of the eCommerce giants like Amazon and eBay use transparent background to place their images against. This is a clever move to avoid any distraction having a non-transparent background can cause. Also, there is a considerable difference in how an image with a transparent background appears against an image on a non-transparent background.Image background removal or tweaking can come in handy in creating images with transparent background the best way possible.

Photoshop Fail never does any good: In the era of internet, smartphones and social media, nothing goes unnoticed. If you have photoshopped an image wrongly, someone is going to notice it. It can go a few rounds with a hashtag without even you knowing it. This is the kind of publicity you do not want to attract for your brand. It is not an easy job to do and you must take enough care—and, sometimes more than enough—while clipping an image. You must have someone that can handle the same professionally to get you the best results that can attract people to your brand like never before.
Failing to make your promotional and product images look professional can definitely play as a blotch on your brand. When you have enough avenues to get rid of such concerns, not taking advantage of them can be articulated as bad professionalism.
You can find many companies all around the globe offering clipping path service. India is a destination where you can find quality services at most reasonable rates.

So, take advantage of photo clipping services from a professional and proven Indian company and take the lead. The only thing is that proper research must be done before you select the service provider. Not all those who promise to provide great results do the same. 

Sunday, 29 January 2017

Photo retouching mistakes to avoid

There are more than a thousand ways by which results can be obtained when you retouch using Photoshop. This has both advantages and pitfalls. Anyone can experiment his skills in retouching but certain photo retouching mistakes are there that should be avoided. Let’s have a glance on three most common ones.

Photo retouching
Photo retouching
Quick skin retouching
The most important quality expected to accomplish professional skin retouching flawlessly is patience. Following internet tutorials to learn things is good but certain bad habits are developed in anyone who relies irrelevant and sources. Every tutorial is keen to make things quicker and easier. If you are looking for perfection, accept the fact with a pinch of salt- certain thing take time and you can’t help it. 

To get great results with skin retouching, hours will be needed; to dodge and burn pixels as well as groups of it, a lot of time is needed but it’s the best way to do it. Certain level of precision is needed for this high end retouching.

Frequency separation is a great technique that can help. Over the years, it has gained popularity. Using this, you can separate colours from a picture’s texture to process them individually. Another way is contouring by which you can use highlights and shadows for reshaping the face.

Retouch whole picture
Don’t concentrate fully on a single area. Most people focus exclusively on the face and it’s a really bad practice that no professional photo retouching company follows. It is important to spend time and eliminate flyaway hairs, background imperfections, and dust spots. However, rest of the skin should not be neglected. You should also work on the cloth part.

It is many times recommended to lessen post processing so as to avoid mistakes. Skin blur techniques fastened with the same type of noise and sharpness level looks horrible and make the photo looks unreal.

Retouching face alone makes the disparity most noticeable and leads to a weird overall look. You should therefore perceive the picture as a whole image. A company offering photo retouching services always keeps this in mind.

Eliminating or retaining character marks
A portrait photography is one that represents and individual, his mood and character. It is quite palpable that before the session, you should make the necessary preparations. Right camera and lens should be there. Lighting must be adequate and clothing should be complementary.
Now it’s the time for photo retouching for photographers. Normally, clients ask to remove mole, freckles, spots and blemishes etc. as they want to appear more beautiful. However, don’t be prejudiced when it comes to portraits. Never remove any natural marks unless demanded by the client. You can remove temporary things like dark circles owing to lack of sleep, razor burns or cuts etc.

Always remember that, client is the right person to seek opinion and he is the one to be pleased. Let the client decide what level of retouching he needs. You should inquire and communicate to him all the options available. This will avoid any issues in future by giving you exact clarity regarding the type and level of image editing service he needs.


You can find a lot of tips and tricks online but still you must possess more than the basic knowledge about different photo editing tools and techniques to achieve perfect results. There are a lot of companies offering post production photography services for photographers. If you have made up your mind to outsource, hire the right one with proven expertise and you will never repent. 

Sunday, 20 November 2016

Crafting attractive brochures - Considerations

As many have already said, it serves to be the most effective marketing material for your business. Though the mode of business has evolved in course of time and people are shifting towards web world, the relevance of brochure still remains unquestionable. However, the thing is that competition has increased and just a brochure would do nothing; it has to stay ahead of your competitor’s marketing materials in all aspects. This understanding is the reason why wiser companies rely on professional brochure design services

Corporate bi-fold brochure design
Corporate bi-fold brochure design
While some businesses stay adhered to their older conception about brochures, there are some who keep on seeking newer ways to better their brochures. Yes! Your brochure should have great design and compelling content. All errors related to grammar, spelling and punctuation etc. should be corrected. Now, is that enough? No. There are further more things to consider. 

Attract the prospects with a tempting offer  

Attractive brochures providing details about your company and explaining extensively about your products and services may seem good. But who would be keen to know about the profile of your company! Instead, when you add some irresistible offers, immediate results follow. Say, if you opening a new store. Offering some attractive discounts with a validity date through your brochure is more likely to fetch you sales than a material that boasts too much about your company. 

Get best professionals by your side 

Whether it is for designing or content development, you should entrust the task only upon professionals who have proven their mettle in brochure design services. They will be able to do things in a more creative, productive and swifter manner. Having worked for diverse verticals, they know what colour combinations and writing tone suits your business nature and requirements the most. Trying things by yourselves would be unwise unless you have the needed level of expertise. 

Professional printing and good quality paper are mandatory

Printing material is really important to create a positive impact on the customers. It involuntarily reflects the professionalism and seriousness with which you are involved in the business. Mostly opted choice in this regard is digital printing. However, if you are looking for professional brochure design along with competitive pricing and bulk printing is needed in a shorter time period, process printing would be a good choice.  
Paper quality should also be considered. Gloss paper with 100-150 gsm is very common and minimum 200 gsm is recommended. Paper with gsm lesser than 100 is in fact good for nothing. 

Opt for varied formats

Brochure sizes are normally 9’’x12’’ and 8.5’’x11’’. The main reason for the preference of these standard brochure sizes owes to the fact that materials with these sizes perfectly fit into racks and standard envelops. To stay unique, there is no harm in going with other sizes. It is however not that easy to make brochure layout design exactly as you want and hence professional assistance must be sought after. 

Choose the right photographs

You must be very carefully while using photographs. Make sure that you the photos are related to what you are trying to communicate. Gauge customer expectations and sense their preferences before you decide the images to be used. People now easily catch when you try forced marketing. So, don’t overdo things even with image editing. This means, highest quality of images must be used. 

Hire a brochure design company that makes true claims not tall claims. Making a serious market study would help.